Creativity isn't something only reserved for the creative department. What about letting those who actually run the businesses have a go at it too? Art From the Unexpected is about challenging 20 of our industry's leaders, who don't typically get to be visually creative in their day-to-day, to create an original art piece. That's not all. They will join us in presenting their one-of-a-kind creation to you. What motivates these leaders to be creative?
Ad Lounge's "Art From the Unexpected" is held in collaboration with SKETCH, a charity that values creativity as much as our industry does. We are honoured to collaborate with them on this gala event. SKETCH is a community arts initiative that creates opportunities for street-involved and homeless youth aged 15-29 by offering them tools to engage in the arts, a safe place to express and create, and opportunities to creatively integrate back into community life.
A few months ago I was contacted by AdLounge, an organization in Toronto, about an event they are hosting on June 16th called "Art from the Unexpected." The idea is to have 20 leaders, not formally known as artists, create pieces to be auctioned for charity. In this case, the charity is SKETCH, an organization that works with homeless and street-involved youth to engage in the arts.
The idea sounded fun and I was happy that I could contribute to a charity event. So, I began work on my "Unexpected Art" piece - something that came to be known as "the art project" here at Common Craft HQ. I had been thinking about a way to take the style of our videos and apply it to something static and came up with a way to use foam board to create depth and texture.
Here's my contribution to the event.
Toronto in Paper
It comes framed in a deep, 3 inch frame and is made from paper and layered foamboard.
I'm so excited to see how the piece does in the auction. If you live in Toronto, or plan to be there on June 16th, I hope that you'll attend the event and take something